Zebra Technologies Printer Offers RFID Encoding

Aug 10th, 2010 | By technologynews | Category: Technology

Specialty printing and automatic identification solutions specialist
Zebra Technologies announced its first high performance RFID
printer/encoder designed to address the RFID market for high-volume
item-level tagging. The R110Xi4 offers features such as item-level
tracking, asset tracking, inventory management and more across retail,
manufacturing, health care and distribution channels.

The company said the RXi4 benefits organizations by reducing
RFID media costs by up to 10 percent. By providing a printer/encoder
with Zebra’s exclusive patent-pending Adaptive Encoding technology, the
RXi4 can detect the RFID inlay position within the label and
automatically configure the printer/encoder without having to manually
calibrate for the inlay, which Zebra said helps ensure tag accuracy.

According to a recent survey from VDC, average corporate investment in
RFID solutions is expected to grow by more than 200 percent over the
next year to nearly $7 million in 2011. This increase can be attributed
to spillover demand from retail to manufacturing, health care and other
industries for item-level tracking to better monitor inventory levels
and track assets, noted Zebra product manager Carolyn Ricci.

“Zebra is responding to an overall RFID market shift from
compliance-based tracking to more item-level tracking with the high
performance RXi4,” said Ricci. “The RXi4′s new RFID printer/encoder
brings innovation, functionality, and cost benefits to an industry that
hasn’t seen technology like this rise up to meet the demand head on –
making it a smart investment for organizations with high-volume,
mission critical or specialty labeling applications.”

Other features of the RXi4 include on-pitch encoding, the ability to
print/encode small tags very close together with a distance as narrow
as .6-inch/16 mm, variable inlay placement, allowing the printer to
automatically sense the RFID inlay position and global certifications,
which allows organizations with multinational supply chains to deploy
the same R110Xi4 printer/encoder in multiple countries through Zebra’s
global certification process.

The company also noted by spacing inlays closer together through the
on-pitch encoding capability, label converters use less material which
converts to lower cost per label, fewer media roll changes and faster
printer/encoder throughput. The RXi4 also complements Zebra’s existing
line of products for item-level tagging such as the RZ400
printer/encoder and P4T mobile thermal transfer printer with optional
RFID upgrades for inventory management from the store floor.

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