Lanyon and Serenata to Provide Hotel Sales Teams with Expanded Visibility of Corporate Purchasing Activity

Aug 3rd, 2010 | By travelnews | Category: Travel

New product integration provides dual view of corporate spend to include both real PMS production and Request For Proposal bid rates and bid status

Following requests from international clients, Lanyon, Inc. ( and Serenata IntraWare ( today announced the integration of their services.  Users of Lanyon RFP and Serenata NetHotel Sales will be able to obtain dual visibility into corporate account spend and Requests For Proposal for preferred transient rates.

Lanyon is the leading provider of content and spend management solutions to the travel, transportation and hospitality industries.  Serenata is a leading supplier of CRM and e-marketing solutions for the hospitality industry.

The integration will empower the Serenata NetHotel Sales application to provide a full picture of corporate account business, including both actual PMS production and the RFP hotel and account status from Lanyon. The sales team will have immediate online access to the following Lanyon data directly from the NetHotel Sales application:

  • Bid rates and status for a specific account
  • Bid status and rates for all accounts at a specific hotel
  • Summary of activities for any particular partner or account
  • Details and documents on the RFP process for particular accounts and partners

“The integration between Lanyon and Serenata enables sales agents to plan and monitor the sales pipeline of their worldwide key clients more effectively. The content is richer and provides a total account view at a mouse-click,” explains Dieter Dirnberger, President at Serenata GmbH.  “Serenata and Lanyon have many mutual hotel partners, and the collaboration between our two companies provides a clear, single picture of sales and RFP activity. The link between the two systems enables the hotels and hotel chains to choose best-of-breed technologies in their various operations which then effectively operate as a single sales platform,” said Todd Tyler, CEO, Lanyon, Inc.

About Lanyon

For 26 years, Lanyon has been delivering exceptional content distribution technologies to the travel industry. Today, Lanyon is the recognized leader both in content management solutions for the hotel industry and sourcing and procurement solutions for corporate travel buyers.  From its early success with GDS publishing and productivity tools to its RFP solutions for hotels, consortia and corporations, Lanyon solutions are used globally to reduce data management costs, effectively manage and distribute hotel content, and efficiently connect corporate travel buyers with hospitality suppliers.

Headquartered in Dallas, Texas, many car rental companies, travel management companies, airlines, and over 80,000 hotels worldwide rely on Lanyon.

To learn more about Lanyon, visit

For further information on Lanyon please contact:
Todd E. Tyler, President & CEO
Lanyon, Inc.
104 Decker Court, Suite 110
Irving, Texas 75062
Phone: +1 (817) 226-5656
Fax: +1 (866) 840-9987
About Serenata IntraWare
Munich-based Serenata IntraWare AG has established itself as a leading provider for central IT solutions in the hotel industry. With the aim to transform data into knowledge, Serenata integrates its products with existing PMS systems seamlessly. The core element is the management information system for hotel chains, Serenata NetHotel. By means of a central data warehouse and the use of Internet technology, data is centrally analyzed, and the foundation for new markets is created. With NetHotel, Serenata offers a Customer Relationship Management (CRM) solution, which enables hotel chains to develop a customer-centric business strategy. Through strategic cooperation with prominent IT partners, Serenata increases its competence as the main contact for central user-solutions from a sole provider. For more information, please visit

Serenata IntraWare AG           
Dieter Dirnberger
Berg-am-Laim-Str. 47,
81673 Munich, Germany
Phone: +49 (0)89/ 92 90 03-0
Fax: +49 (0)89/ 92 90 03 20

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